SGO 2025 Annual Meeting on Women’s Cancer
Overview
The Society of Gynecologic Oncology (SGO) 2025 Annual Meeting on Women’s Cancer is the premier conference for professionals in gynecologic oncology, bringing together researchers, clinicians, and advocates from around the world. As the communications manager, I developed and executed a comprehensive social media strategy to drive engagement, increase awareness, and enhance participation before, during, and after the event. Through a mix of pre-event promotions, live coverage, and post-event content, I ensured that SGO’s digital presence reflected the impact and importance of this conference.
This conference is attended by over 2,500 oncologists, researchers, and industry professionals. The event includes masterclasses, focused forums, scientific plenaries, keynote speeches, networking opportunities, panel discussions and more on the latest advancements in gynecologic cancer care. Social media plays an important role in live updates, amplifying key messages and session takeaways, facilitating real-time discussions, and connecting with a broader audience beyond in-person attendees.
Developing the Social Media Strategy
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Pre-Event Engagement
Teasers, speaker highlights, countdowns, and educational content to generate excitement
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Live Event Coverage
Real-time posting, speaker quotes, and session takeaways to drive engagement
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Post-Event Content
Daily recaps, thank-you messages, key statistics, and user-generated content to extend the event’s impact
Photo Gallery
Throughout the conference, I provided real-time visual coverage, sharing key moments, speaker highlights, and interactive moments across social media. This gallery showcases the dynamic energy of the event, from engaging panel discussions to networking moments and groundbreaking research presentations.
By incorporating high-quality images into our social strategy, we were able to increase engagement, humanize the conference experience, and bring remote audiences into the conversation. These images were not only shared live but will be archived in the asset library to be repurposed for future content, extending the impact of the meeting beyond its final day and demonstrating the practicality of on-site social media personnel.
